Double-exposures in motion.
WINNER of Desktop Magazine’s Create Design Award 2013 for Motion
Breeder was invited back to create the opening titles for Analogue/Digital, so once again, we threw ourselves into the project and didn’t hold back. This year, we developed an ambitious aesthetic based upon the idea of double exposure, inspired by Alabaster’s amazing track and the conference’s program design. We worked around the theme of binary, juxtaposing the urban sprawl and nature, black and white, flight and fall, and unification and disintegration. It was a labour of love and we couldn’t be prouder with the end result.
BREAKDOWN VIDEO: vimeo.com/breeder/adbne2013-breakdown
Creative Direction: Joyce Ho
Producer: Adam Sebastian West
Cinematography: Chris Morris, Alex Gee, Adam Sebastian West
Editing: Alex Gee
Design Lead: Joyce Ho
Design: Alex Gee, Timothy Lovett, Jai Mitchell
Compositing: Chris Morris
Animation: Alex Gee, Joyce Ho, Grayson Huddart
Starring: Abagail Pirie, Anthony Trojman
Sound by ALABASTER